Joseph Calculus, said Pippo Map for its mania to roll cigarettes, is in charge of the drafting of the ads Branched stations Trenitalia. E 'was hired in 1982 as the official announcer for the station in Bari
Thanks to a brilliant career for the last ten years dealing with train copy, or draw up the ads that are branched at the various stations, from Arrival and departure of trains, communications service, to the more frequent, longer operate properly.
The absolute height of Trenitalia twisted it a few years more than before. In fact forced him to invent ad indecipherable to stun disorientaree passengers, or press releases that take them around shamelessly. He no longer knows what to invent.
One day though, after weeks of unproductive in his study to split his head on the desk, he is a new idea. Looking
a pencil, he says: why is this thing called money? For example it may be called ... Body!
And so the idea is being formed in its creative head. Giving a new name for the trains. Call the trains with a synonym that is not a synonym.
The trains will be called material.
Goofy is bright, enthusiastic.
quickly scribbles some notes on a sheet and send it in a sealed envelope at the top of Trenitalia. The call was not long in coming. After two days I called to congratulate him and tell him that he would receive a premium in the next paycheck. The new ad
Pippo Map is now used in all the stations to communicate train delays.
"The XXX direct train to Turin will be delayed for 20 minutes waiting for corresponding material."
Passengers do not understand what the delay is due to Trenitalia and the heads are rubbing their hands met.
The trick comes with the last part of this announcement.
"We apologize for the inconvenience."
Map Pippo does not make a wrong.
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