"Today we begin to consider politics as shopping."
In today's Western civilization macroscopically, and in Italy in a microscopic system, operation the right to vote, and the method of selecting candidates to be elected, tend to follow the evaluation criteria that is clearly inconsistent with the idea of \u200b\u200breal democracy.
assessment criteria that result in the voting shares almost surreal, influenced by method of presentation of policy and increasingly cheesy cabaret.
The population, accustomed to the concept of democratic election, compared with today's politics in my spare free time, assessing the concrete actions, depending on palatability and high society that manages to put in place.
The population, accustomed to the concept of democratic election, compared with today's politics in my spare free time, assessing the concrete actions, depending on palatability and high society that manages to put in place.

It assesses the political, and democracy that it should be, as an ingredient of a large cake of consumerism, through which the Western people can eat without having to ask for anything bulimic. Simply considering the appearance of the cake before it el'appetibilità .
Voting as though this were an act can be placed between the acts of everyday life. As if it was a gesture system between the normal gestures that mark the day of the consumerist western city.
democracy, which should reside in a layer higher than that of daily consumption, it found instead to be part of daily consumption and therefore to be considered as part of it. Democracy becomes
consumption. And the democratic vote becomes an act of consumerism as many others.
is chosen as the politician would choose the phone. How do I choose the books (unfortunately few), songs, clothes, toys and technology. Considering everything as a whim deserved.
It exercises the right to vote by applying this, the same criteria that apply during the period of consumption, ie, during the purchase of any item. Assessing the external aspects (often), trendy, fashion, savings, and (more rarely) quality.
The biggest shopping mall in democracy of consumption is, of course, television. The western city (And specifically the Italian one) tends to sink his personal democratic thought (there where one is present), and to approve the channels transmitted by the common thought of a "distribution-democratic." That is the means of mass communication in the first place, and the schizophrenic reality that encompasses all in secundis.
In today like today, being able to further any political thought and a Democrat, through normal distribution channels that the company offers is to be considered as a chimera.
When the supply channel of democratic citizens, a channel is completely open to the consumer society, the concept of democracy (and consequently voting), they begin to blend and become part of consumerism itself.
To make matters even if we are, the more complicated is the result that the habituation to distribution channels Democratic leads in the minds of the average voter.
In the Company of "schizophrenic consumption", the speed with which you are awarded the information that they can not afford any kind of depth. It follows that the end user of that schizophrenia is forced to make his own decisions and make their own assessments on the basis of a few parameters and unclear.
The population is found then, in the absence of evidence to be assessed carefully, to decide on the basis of different elements. That is, on those elements that stand out better in the fast presentation proposal.
When the presentation of a consumer product is made fast and does not elaborate, the best way to make attractive, affordable and therefore, this product is to highlight (or even invent) the most appealing aspects. Then the limited time, with which it is proposed, and fast purchase schizophrenia, in which the average person is addicted, do the rest of the work.
Today, therefore, the average citizen, to choose their governments how to choose a pair of shoes in a store.
Today the average citizen does not exercise a right and duty, but makes a purchase. And evaluation of such purchase, as we have seen, is completely ephemeral and definitely not deep.
Today we begin to consider politics as shopping. In schizophrenic
democracy of consumption "the delegation popular, and the right to vote, are no longer based only on the rational voter persuasion, its faculty that it has to choose the best programs, the best policy. In this metastasis of democracy, we live in, the democratic exercise is based on another. That is not the rationality, purchase on need-induced lifestyle. This method does not always reward the best.
If you continue to consider politicians as products consumption, the result will not merely be the "politics of consumption." That is, a democratic system ill, in which there is a need to change leaders, every few months, simply because the market is the "next model". Most fascinating and cutting edge.
but where, as explained above, the products are presented on the basis of thorough evaluations and ephemeral, it is likely that a candidate's charisma, his ability to seduce you probably do not coincide with its real merits.
And as with the sweater bought at Christmas, you find yourself wanting to replace worn at Easter, even if only a couple of times. When politics becomes consumerism, spoke boredom and desire for change. Spoke of the need to replace and buy the newer model and seductive. You find yourself wanting to change a government, even if this was a good government, because only lasted too long compared to the standard to which the consumer makes us used.
The desire to change, to have more, hope that the new is better than the old, bring Western democracy to become a commodity on which to exercise their purchasing needs and change, which often do not correspond with the need improvement.
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Lorenzo Fiorillo
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