The Trenitalia's Supreme Leader and his loyal clique, you know, they love to do funny tricks for commuters and passengers in general. When they occur in their mega penthouse in the center of Rome, between a round of golf and a boat ride, they are bored to death, so every time we invent a practical joke at the expense of their users.
By the summer of 2010 no one had good ideas, even the illustrious Dr. Poretti who usually knows more of the devil. So, after lengthy consultations and Barbosa, decide to opt for a joke already experienced months earlier, but had not brought the desired success.
- Why do we restart the false promotions Frecciarotta? - Says that in Bermuda shorts and a pink polo with the collar turned up.
- We've already done - respond more gently smeared on a hammock in a corner of the room.
- Yes, but the last time it was summer ... Try now! Those who died of starvation always try to go on holiday on a budget!
Brusio general approval of the proposal.
A few days later he leaves the mega campaign: promoting Frecciarotta! Milan-Rome from 19 €! Messages invade the web, TV, newspapers and stations.
enthusiastic travelers are put on the internet in search of the promotions can finally afford weekend trips to Rome or cheaper for those who go to visit family, friends and girlfriends, and a nice savings for those who must travel for work.
The system is simple: select day and time for the train and see if there are promotions.
Trenitalia's gang laughs in his sleeve while the first attempt to buy tickets on offer.
Friday evening: no offers.
Friday afternoon, no bids.
Friday morning, nothing offers.
Saturday: ditto.
Sunday: as above.
Excluding a priori and then those who travel on weekends, that's midweek travelers who try. They try with
Thursday, with Wednesday and with Tuesday. Some even Monday, but the deals are not found.
The Lords of Trenitalia meanwhile are sbellicando.
A group of travelers is stubborn and tries to peg away at all times for every day of the week for the entire month of August and finally that Gigi by Rozzano, is the elusive offer for the Milan-Rome of 5:45 in the morning of Tuesday 17 August.
Extracts from his wallet and credit card is about to complete the purchase on the site when it appears on the screen an error message: the time for the purchase has expired.
When we try, the offer is gone.
Nobody laughs anymore.
- There was so much fun - says the guy in the hammock in the attic in Rome.
The other nod wearily.
- We go to sea, it '...
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